• A black spray bottle with a pump dispenser on top, placed on a white pedestal against a plain white background.

    Reverie MILK

    Thirsty hair? You need MILK. Great for moisturizing, adding shine & softness, reducing frizz, and heat protection.

    This award winning, silicone free, leave-in moisturizing hair treatment has all your hair needs covered. Powered by amino acids to repair surface damage and protect against future breakage; nourishing oils + shea butter offer thermal protection, moisturize, detangle, soften, and add shine; plus French mushrooms protect against environmental damage. The perfect companion for air dry days, curl prep, blowouts or post-wash day hair refreshes.

  • Hair

    Reverie Rake Styling Balm

    Great for taming frizzy or wiry hair.

    You’ve never met a styling balm like this. Part curl cream, part finishing cream — perfect for taming wild hair. Rake refines frizz and defines curls with touchable hold, all while nourishing and conditioning with mango nut butter and a blend of botanical oils. The lightweight, non-sticky, whipped texture provides flexible definition to create defined curls or a sleek chignon that lasts all day long. pH 4.9

  • A pink glass dropper bottle of sparkly liquid product, flanked by two tall cylindrical cardboard packaging tubes with geometric patterns on a black background.

    Cult & King Jelly

    Best for enhancing natural texture, adding volume, and creates a lightweight cast.

    Think of JELLY as salt spray reborn as a moisturizing botanical hair nectar. Amplify your natural texture. Make your curls curlier. Make your blow-outs bigger. All the while keeping hair weightless, moisturized, and crunch-free.

  • Hairstory Balm

    Use it on its own or try pairing it with Cult & King Jelly for added moisture and frizz control.

    Add moisture, volume, waves, and curls, all without feeling over-gelled. Make curls perfectly imperfect. Enhance your natural hair texture with one wash-and-go styling step. Revive over-processed hair and avoid heat damage with more air-drying, less blow-drying

  • Hairstory Powder

    Refresh hair and add volume without aerosol or talc. Absorb oil and boost volume to extend the life of a blowout, air dry, or to add texture. Get all the benefits of dry shampoo & a volumizing powder without talc or aerosol. Easy application nozzle and completely translucent powder. Extend the life of your blowout or style without product buildup.

  • A white refill pouch labeled 'NEW WASH' hanging from a rusty hook on a white textured wall.

    Hairstory New Wash Original

    Original is great for normal to dry hair types.

    Formulated with Aloe Vera, Jojoba seed oil, evening primrose oil, and sunflower oil to cleanse your hair and scalp without stripping the natural oils away. Replaces your shampoo & conditioner!

  • A squeeze bottle of Hairstory Deep New Wash hair cleanser with a white scalp massager on a bathroom sink with green tiled wall in the background.

    Hairstory New Wash Deep

    New Wash Deep has all the same benefits as the Original with a slight formulation change to give a more clarifying cleanse. This formula is great for people with oilier scalps, someone that uses a lot of product, or as a good transitioner from traditional detergent based shampoo to cream cleanser.

  • A pouch of hair wash with a white and orange label placed on a bathroom sink in front of green tiled wall, along with a silicone scalp massager brush in front of it.

    Hairstory New Wash Rich

    New Wash Rich is an ultra-hydrating version of the original cleansing cream making it perfect for people with very curly, kinky, or very dry hair!

  • Oway Curly Hair Bath

    Not ready to use a cream cleanser? Or just not a fan? Oway Curly Hair Bath helps to enhance curl patterns while delicately cleansing and de-frizzing naturally curly and permed hair with Biodynamic Licorice and Organic Hypericum Extract. The hair's texture is left soft, bouncy and revitalized.

    Smells amazing thanks to a stimulating bouquet of pure, steam-distilled essential oils from Bergamot, Orange, Ginger, Juniper, Nutmeg and Yerba Mate.

  • A beige tube of curly hair mask with black cap on a white surface, with text describing its ingredients and features.

    Oway Curly Hair Mask

    Perfectly detangles and defines curls without weighing them down with a lightweight, hydrating formula made with Ethical Crabwood Oil and Macadamia Oil.

    Like its hair bath pair this mask smells amazing thanks to a stimulating bouquet of pure, steam-distilled essential oils from Bergamot, Orange, Ginger, Juniper, Nutmeg and Yerba Mate.

  • A brown plastic pump bottle labeled "smoothing hair bath" with a beige label and black pump dispenser, placed on a white surface with a plain white background.

    Oway Smoothing Hair Bath

    Best for straightening your hair.

    Got frizz? This shampoo is perfect to tame the poof! A nourishing blend of Organic Damask Rose, Biodynamic Caraway Seed Extract help prep the hair for a smooth, frizz-free blowout.

    Scent is a refreshing and clean bouquet of pure, steam-distilled essential oils of Cedar, Bergamot, Elemi and Palo Santo Trees.

  • A brown glass pump bottle of brand 10WAY smoothing conditioner with a black pump and beige label, set against a white background.

    Oway Smoothing Conditioner

    Best for straightening your hair.

    Detangles and softens unruly hair with a rejuvenating blend of Biodynamic Caraway Seed Extract, Organic Damask Rose, and Ethical Buriti Oil. Together, these botanicals create the ideal canvas for long-lasting, frizz-free hair styles. Controls volume for perfectly smooth hair. Creates the ideal surface for straight hair styling. Scent is the same as it’s shampoo pair!